05/06 – Present                                                 The Creative Group, Inc.                        Woodbridge, NJ

Freelance Graphic Designer                          

Main Client: Capital Health System, Trenton, NJ

•     Conceptualize and design print collateral for various in-house programs, including but not limited to, the Sleep Center, Diabetes Program, Oncology campaigns, Maternity, Community Health Education.

•     Design and maintain monthly employee newsletter, physician newsletter and all department brochures.

•     Design various department advertisements, with the target of increasing patient awareness.

•     Media buying and placing for all in-house ads.

11/04 – Present    KAE Graphic Designs                                       Lawrenceville, NJ

Freelance Graphic Designer  

Clients include:

Lisa Jackson Productions, Lawrenceville, NJ

ByJones, Inc., West Windsor, NJ

HomeFront, Inc. Trenton, NJ

Habitat for Humanity, Trenton, NJ

LifeTies, Inc., Trenton, NJ

Top Line Strategies, LLC, Vancouver, CA                                                 

St. Joseph’s Regional Medical Center, Paterson, NJ 

Hunterdon Medical Center Foundation, Flemington, NJ

Madison & Main Creative, Ewing, NJ

CMDesigns & Fform, New York, NY

Paws for a Snack, LLC, NJ

•      Designed various brochures, direct mailings and business collateral, including logos, stationary, newsletters and business cards.

•      Designed various advertisements for increased customer/ patient awareness.

•     Provided media strategy for print placement, to ensure the most effective return on investment.

•     Freelance still photography and graphic creation for Lisa Jackson Productions, exclusively for mary land: the story of lifeties film.                        

05/04 – 12/05  Hunterdon Medical Center                       Flemington, NJ

Marketing Coordinator/Designer                           

•     Responsible for creative campaign process, including major fundraising campaigns, creative campaigns and various advertisements.

•     Sole in-house designer; upon coming onboard, saved the department over $200,000 worth of     out -of-house design expenses.

•     Implemented tactical efforts of marketing strategy.

•     Conducted primary research, including direct mailings and focus groups, for post-launch effectiveness of marketing campaigns and adjusted future plans to support research results.

•     Conducted secondary research and competitive comparison analysis.

•    Coordinated media buys, negotiations and tracked all media placements.

•     Associate editor and design director for company’s quarterly magazine.

•     Retouched all photos coming in and out of department.

•     Served as liaison between Cancer Committee and Marketing Department.

•     Coordinated and oversaw all photo shoots, commercial shoots and radio broadcasts.

•     Maintained a $1.8 million budget by invoicing buyers, paying vendor invoices and tracking marketing bills; Worked on strategy for 2006 budget.

•     Acted as advertising agency for all For-Profit entities of company; designed ads, bought ad space, placed ads, billing and tracked responses.

08/99 – 06/01  Professional Event Planners                  Monroe Twp., NJ

Marketing Associate/Desktop Publisher                

•     Solely performed all marketing related issues on a timely and budgeted basis.

•     Arranged and managed print advertising schedule and relationships with press members.

•    Coordinated direct mail campaigns with mail-house, printer, and in house design team.

•    Generated, start to finish, design and production of current company promotional items. 

•     Art and Design Production; Theater set production.

•     Performed primary/secondary data research to gain market perspective.

•     Clients to include: Dow Jones, Merrill Lynch, Bristol Meyer Squibb, Pfizer, Aventis, Hoffman-LaRoche, RWJ Foundation. 

Monmouth University                                            West Long Branch, NJ

•     B.S. in Business Administration/Marketing 

•    MAC and PC Platforms

•     Adobe Creative Suite 2 – including PhotoShop, Illustrator, InDesign

•     QuarkXpress

•    Microsoft Professional Office

     Word, Excel, Access, Powerpoint, Publisher, Outlook